Bali Named the Most Instagrammable Island in the World 2025

TEMPO.CO, Jakarta - Bali tops the list of the world's most beautiful islands by 2025, according to a study by Travelbag, as quoted by Express.co.uk. The study used Instagram hashtag data to reveal the most beautiful islands around the world, with Bali garnering more than 75 hashtags.

The top 10 in the study were dominated by destinations in South East Asia and the Caribbean. This is due to its pristine beaches, lush tropical landscapes and vibrant marine life. Island holidays offer the perfect mix of escape and adventure with crystal clear waters and palm-lined shores and vibrant local cultures.

To reveal the most Instagrammable island destinations around the world, long-haul travel experts Travelbag compared 45 of the world's most popular islands. They then analysed Instagram hashtag data to reveal which islands will steal the show in 2025.

The Five Most Beautiful Islands

Famous for its stunning landscapes, friendly people and rich cultural heritage, Bali is the most visited island in Indonesia by foreign tourists. Throughout 2024, the island was visited by more than 6.3 million foreign tourists.

Travel and Tour World wrote that in addition to its physical beauty, Bali's appeal also lies in its balance between serenity and spirit. The peaceful retreat of Ubud, trendy cafes and beach clubs in Seminyak, and spiritually resonant sites such as Tirta Empul and Uluwatu Temple provide diverse experiences that trigger constant digital storytelling by visitors.

Sri Lanka, often referred to as the Pearl of the Indian Ocean, is ranked second as the most Instagrammable island in the world, with more than 18 million hashtags. One of the highlights is Adam's Peak, a sacred mountain where pilgrims climb by candlelight to see the footprints believed to be those of Buddha.

In third place is Cuba, with more than 15.3 million hashtags on Instagram. Located in the Caribbean, the country's largest island is known for its vibrant music, dance and cuisine. The island is also a favorite among beach lovers. Some of the most stunning sandy beaches in the world are Playa Varadero, known for its turquoise waters and powdery white sand.

Jamaica is ranked fourth among the most Instagrammable islands, with over 15.3 million hashtags on Instagram. Known for its vibrant reggae music scene, beautiful beaches and spectacular waterfalls, the island is the perfect destination for travellers looking for a mix of rich culture, natural beauty and laid-back Caribbean charm.

Rounding out the top five is Phuket, with over 12.7 million hashtags on Instagram. Located in southern Thailand, the island is renowned for its stunning beaches and vibrant nightlife.

Helen Wheat, Asia Destination Manager at Travelbag, who visited Bali, said that the island is well-deservedly the most beautiful island in the world. From volcanic peaks to lush rice fields and serene beaches, Bali offers the perfect mix of spirituality, adventure and relaxation. "Its stunning natural beauty is unrivalled," she said.

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