TEMPO.CO, Jakarta - Sony announced the acquisition of a 2.5% stake in Bandai Namco, valued at 68 billion yen. The purchase of 16 million shares marks the beginning of a business partnership aimed at expanding intellectual property (IP) fan communities, such as those related to anime and manga, worldwide.
Sony Group Corporation's Chief Strategy Officer, Toshimoto Mitomo, stated that the partnership aims to create diverse content and experiences that exceed expectations and bring kando (emotions) to more fans alongside the Bandai Namco Group.
On Thursday, July 24, 2025, Mitomo stated on Sony's official website, "By combining the strengths of both companies in the field of entertainment and unlocking the potential of compelling IP, we will further accelerate our efforts to maximize IP value and realize Sony's long-term vision, 'Creative Entertainment Vision.'"
These two digital entertainment companies have historically collaborated on various projects in the gaming, anime, and music fields. The collaboration will expand to include works, IP-based products, and services developed by Bandai Namco. This expansion will utilize Sony's strengths in anime and video content production and distribution, as well as marketing.
The companies also plan to explore opportunities to support creators by jointly developing and operating entertainment technology and services. The goal is to engage in investments and business alliances in fan-related fields together.
The Executive Vice President of Bandai Namco Holdings Inc. , Nobuhiko Momoi, stated that his company promotes an "IP axis strategy" aimed at maximizing IP value by utilizing the attraction and worldview of IPs and by providing optimal products and services at the right time and in the right region.
"We are filled with excitement about the potential to create new entertainment by combining Sony Group's strengths and technological capabilities across various entertainment fields with Bandai Namco's IP axis strategy," he said.
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